For S2: E17, I chat with Dr. Jérémy Lemarié, Associate Professor of Sports Management at the University of Reims in France, about his research on surf tourism, marketing surfing, surfer activism, and solidarity within the global surf community.

Jeremy’s research more broadly examines sports and tourism in the United States and in Polynesia. After conducting fieldwork in California and Hawaii for three years, he published a book on the commodification of Hawaiian culture through surf tourism and has also published a number of journal articles on the professionalization of lifestyle sports and human-nature interactions.

As a professor, he’s taught courses on Management, Marketing, Tourism, Sociology, History and Cultural Anthropology at 8 universities. Among them, the University of Hawaii at Manoa, the Paris Sorbonne University, and the Paris Institute of Political Studies.

Check out all his scholarly work at univ-reims.academia.edu/JeremyLemarie.